Class Response - How Other Forms of Media Survived the Television Apocalypse

     With the intense popularity of television, all forms of media were forced to demassify. However, we still see these mediums today. Each medium had something about it that kept it around, and they each demassified into something that people would still have an interest in.

Newspapers
     Newspapers are still used today for various reasons. You can see these reasons in detail in a previous post by me by clicking here.

Radio
     Radio was forced to demassify and focus on a niche audience. However, this demassification is not the primary reason that radios are still around. What really saved radio is music--rock and roll. In the 50s and 60s, as television grew more prevalent, it seemed as if radio would be doomed. The music industry's involvement in radio got people interested in radio again, despite TV's popularity.

Movies
     There are many reasons as to why movies are still very popular. For one, Hollywood began making big-budget, extremely expensive productions that television could not afford. The movies also had a large variety of genres as well. On top of that, there is a cultural influence--the need to be first. Going to the movies also became a social experience, where you could spend time with friends, family, and romantic interests. The setting made it an immersive experience--the large screens, dark room, surround sound--which also appealed to people.